YogaNam Branding & Website
This brand was developed for a yoga teacher and photographer. He wanted the logo to evoke the strength and flexibility of yoga poses. I chose the ancient symbol of the square knot to convey unity of complementary forces, as well as the nature of rope itself, which is both strong and supple. There are two versions of the logo; YogaNam for teacher branding, and YogaNamPhoto, for yoga photography. The addition of a dot in the latter version hints at the aperture of a camera lens.
The business cards were created with YogaNam branding, and feature a photograph I took of the teacher.
Finally, the www.yoganam.yoga website was created in Squarespace at the client’s request so that he would be able to easily update and manage it himself.